Merchant summit
In 2020, when the pandemic halted in-person events, Riskified reimagined how to connect with clients online.
A bold, chameleon-inspired identity featuring dynamic circles that shifted with their surroundings, symbolizing data’s power to adapt and transform. The chameleon was chosen as a symbol of rapid change and adaptability, reflecting its ability to adjust to its environment as a means of survival.
⚜️ Brand Design
The Vision
Client
Riskified
Year
2020
Responsibilities
Create visual language
Manage design process
It was Riskified’s first major online event, bringing together participants from across the e-commerce industry. I had the exciting role of creating the visual identity, primary imagery, and website design for the project. This involved close collaboration with stakeholders, including event planners and developers, to ensure a cohesive and engaging experience.
