In collaboration with the talented Guy Blander.
The festival provides a platform for independent choreographers and artists to present their work. Some pieces are intimate and revealing, while others are highly political and socially engaged.
We collaborated closely with the festival’s art director during the visual identity process and attended performances to better understand the context. The festival focused on using dance and theater to engage with contemporary political and social issues, with performances grouped into six themes.
Appropriate Response
Visual identity for an activist performance festival
⚜️ Brand Design
The Vision
For the visual identity, we used vibrant colors and shapes, juxtaposed with political and social imagery, to create a unique visual language that reflected the festival’s narrative. The final work included six patterns representing each performance group, along with a range of promotional materials such as logos, posters, programs, and postcards.
Client
Tmuna Theater
Year
2017
Responsibilities
Create visual language
Manage design process
